Agency Kit is a creative-focused platform designed to support agencies, studios, and freelancers with tools, resources, and systems that simplify workflows and elevate professional presence. The brand speaks to a modern, design-driven audience that values clarity, structure, and strong visual identity.
Company
Anthony Gindin
Timeline
2024
—
4 weeks
Role
Brand Designer, Website Designer
Project overview
The project focused on building a complete and cohesive visual identity for Agency Kit, covering both brand and digital presence.
My role included shaping the brand from the ground up — defining how it looks, feels, and communicates across different touchpoints.
The scope of work included:
Logo design and brand mark system
Visual identity and brand language
Homepage layout concept for the website
Iconography system
Stationery, merchandise, and branded assets
The goal was to create a bold, flexible identity that feels confident, modern, and tailored to a creative, professional audience.
Challenges
One of the main challenges was creating a visual system that feels structured yet creative — professional enough for agencies, but still approachable and inspiring.
Another challenge was ensuring the identity could scale smoothly across different applications, from digital layouts to printed materials and merchandise, while remaining consistent and recognizable.
Designing the homepage layout also required balancing clarity, hierarchy, and visual impact, making sure the brand story and value proposition were immediately clear.
Results
The final outcome is a strong, unified brand identity that translates seamlessly across digital and physical touchpoints.
The visual system provides Agency Kit with a clear and confident presence, supported by a flexible logo, consistent iconography, and thoughtfully designed brand assets.
The identity establishes a solid foundation for growth, allowing the brand to communicate its purpose clearly while maintaining a modern, professional, and creative edge.
Latest projects
Agency Kit is a creative-focused platform designed to support agencies, studios, and freelancers with tools, resources, and systems that simplify workflows and elevate professional presence. The brand speaks to a modern, design-driven audience that values clarity, structure, and strong visual identity.
Company
Anthony Gindin
Timeline
2024
—
4 weeks
Role
Brand Designer, Website Designer
Project overview
The project focused on building a complete and cohesive visual identity for Agency Kit, covering both brand and digital presence.
My role included shaping the brand from the ground up — defining how it looks, feels, and communicates across different touchpoints.
The scope of work included:
Logo design and brand mark system
Visual identity and brand language
Homepage layout concept for the website
Iconography system
Stationery, merchandise, and branded assets
The goal was to create a bold, flexible identity that feels confident, modern, and tailored to a creative, professional audience.
Challenges
One of the main challenges was creating a visual system that feels structured yet creative — professional enough for agencies, but still approachable and inspiring.
Another challenge was ensuring the identity could scale smoothly across different applications, from digital layouts to printed materials and merchandise, while remaining consistent and recognizable.
Designing the homepage layout also required balancing clarity, hierarchy, and visual impact, making sure the brand story and value proposition were immediately clear.
Results
The final outcome is a strong, unified brand identity that translates seamlessly across digital and physical touchpoints.
The visual system provides Agency Kit with a clear and confident presence, supported by a flexible logo, consistent iconography, and thoughtfully designed brand assets.
The identity establishes a solid foundation for growth, allowing the brand to communicate its purpose clearly while maintaining a modern, professional, and creative edge.