Ayyan Official is a luxury brand rooted in the Gulf region, embodying elegance, heritage, and modernity. The goal was to create a distinctive visual identity that reflects Ayyan’s connection to the GCC, its values of precision, strength, and fluidity, and its commitment to timeless luxury.
Company
Ahmed Marjeby
Timeline
2025
—
3 weeks
Role
Brand and Visual identity Designer
Project overview
The project involved designing a logo, Brand Identity, Guidelines, and a set of visually compelling icons that tell the story of the brand while resonating with both regional and global audiences.
The core of the design is a circular icon divided into six segments, representing the six GCC countries and symbolizing unity and shared heritage. The abstract radial design subtly forms the letter “A,” linking the regional identity to Ayyan’s name.
Three key icons were designed to represent the brand’s essence:
Sand Watch: Symbolizes precision, patience, and heritage, echoing traditional watchmaking and Ayyan’s commitment to timeless elegance.
Falcon: Represents strength, pride, and legacy, inspired by the noble falcon, a revered symbol across the Gulf.
Waves: Embody fluidity, luxury, and movement, reflecting the Gulf waters and the brand’s dynamic spirit.
The circular form draws inspiration from luxury watch faces, conveying completeness, harmony, and prestige. The identity system blends regional pride with global sophistication, providing Ayyan with a cohesive, premium brand presence that communicates unity, strength, and timeless elegance.
Challenges
Crafting a visual identity that balances regional heritage with modern luxury aesthetics.
Designing icons that are highly symbolic yet visually clean and versatile across digital and physical applications.
Embedding GCC cultural references in the iconography without compromising universal appeal.
Ensuring the circular icon reflects both unity among GCC countries and Ayyan’s brand initials seamlessly.
Results
The final logo and icon system provide Ayyan with a cohesive, premium visual identity that communicates unity, strength, and timeless sophistication. The design resonates across both GCC audiences and international luxury markets, embodying the brand’s values and positioning in the global luxury landscape.
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Ayyan Official is a luxury brand rooted in the Gulf region, embodying elegance, heritage, and modernity. The goal was to create a distinctive visual identity that reflects Ayyan’s connection to the GCC, its values of precision, strength, and fluidity, and its commitment to timeless luxury.
Company
Ahmed Marjeby
Timeline
2025
—
3 weeks
Role
Brand and Visual identity Designer
Project overview
The project involved designing a logo, Brand Identity, Guidelines, and a set of visually compelling icons that tell the story of the brand while resonating with both regional and global audiences.
The core of the design is a circular icon divided into six segments, representing the six GCC countries and symbolizing unity and shared heritage. The abstract radial design subtly forms the letter “A,” linking the regional identity to Ayyan’s name.
Three key icons were designed to represent the brand’s essence:
Sand Watch: Symbolizes precision, patience, and heritage, echoing traditional watchmaking and Ayyan’s commitment to timeless elegance.
Falcon: Represents strength, pride, and legacy, inspired by the noble falcon, a revered symbol across the Gulf.
Waves: Embody fluidity, luxury, and movement, reflecting the Gulf waters and the brand’s dynamic spirit.
The circular form draws inspiration from luxury watch faces, conveying completeness, harmony, and prestige. The identity system blends regional pride with global sophistication, providing Ayyan with a cohesive, premium brand presence that communicates unity, strength, and timeless elegance.
Challenges
Crafting a visual identity that balances regional heritage with modern luxury aesthetics.
Designing icons that are highly symbolic yet visually clean and versatile across digital and physical applications.
Embedding GCC cultural references in the iconography without compromising universal appeal.
Ensuring the circular icon reflects both unity among GCC countries and Ayyan’s brand initials seamlessly.
Results
The final logo and icon system provide Ayyan with a cohesive, premium visual identity that communicates unity, strength, and timeless sophistication. The design resonates across both GCC audiences and international luxury markets, embodying the brand’s values and positioning in the global luxury landscape.