Client: Colors Coating Solutions Industry: Automotive, Industrial & Wood Coatings Location: Saudi Arabia Colors Coating Solutions is a well-established and recognized coatings brand in Saudi Arabia, serving automotive, industrial, and wood finishing sectors. The company has built strong market trust over the years, particularly through its recognizable color-based identity.
Company
Fourpoints Inc.
Timeline
2024
—
2024
Role
Product Designer & Web Developer
Project overview
This project was a full-scale brand transformation, including:
Logo Redesign
Complete Brand Identity System
Packaging Design
Corporate Collaterals
Vehicle Wrapping
Signage System
Email Signature
Social Media Templates
Coasters & Calendars
All Printing Materials
The goal was to modernize the brand while maintaining its strong market recognition and credibility.
Logo Concept Explanation
The symbol is inspired by the letter “C” in a circular direction.
Its expanding curved shapes form a circular composition, reflecting unity, partnership, and completeness, values at the heart of the brand.
The circle also conveys corporate strength, innovation, and motion, echoing how Colors Coating Solutions continuously evolves and supports client growth.
The overlapping layers represent the diverse range of solutions provided: automotive, industrial, and wood coatings, all seamlessly connected under one professional platform.
The variation in arc sizes (from smaller to larger curves) symbolizes flexibility and scalability, reflecting the brand’s ability to serve projects of any size, from small workshops to large industrial operations.
Challenges
The biggest challenge was redesigning the logo of a well-known brand in Saudi Arabia, where the existing identity and colors had strong recognition in the market.
Changing such a brand carries significant risk — customer perception, familiarity, and brand trust must be preserved while introducing a stronger and more modern identity.
Convincing the client to move forward with a new direction required:
Strategic positioning
A strong conceptual foundation
Clear brand storytelling
Visual consistency across all touchpoints
Results
Through a powerful symbolic concept and a cohesive brand system, the client confidently approved the transformation.
The new identity achieved:
A stronger corporate presence
A more scalable and flexible visual system
Clear representation of their multi-sector expertise
A modern, professional image aligned with long-term growth
The new icon became the foundation of a complete and consistent visual ecosystem across packaging, vehicles, signage, digital platforms, and print materials — strengthening brand authority in the Saudi market.
Latest projects
Client: Colors Coating Solutions Industry: Automotive, Industrial & Wood Coatings Location: Saudi Arabia Colors Coating Solutions is a well-established and recognized coatings brand in Saudi Arabia, serving automotive, industrial, and wood finishing sectors. The company has built strong market trust over the years, particularly through its recognizable color-based identity.
Company
Fourpoints Inc.
Timeline
2024
—
2024
Role
Product Designer & Web Developer
Project overview
This project was a full-scale brand transformation, including:
Logo Redesign
Complete Brand Identity System
Packaging Design
Corporate Collaterals
Vehicle Wrapping
Signage System
Email Signature
Social Media Templates
Coasters & Calendars
All Printing Materials
The goal was to modernize the brand while maintaining its strong market recognition and credibility.
Logo Concept Explanation
The symbol is inspired by the letter “C” in a circular direction.
Its expanding curved shapes form a circular composition, reflecting unity, partnership, and completeness, values at the heart of the brand.
The circle also conveys corporate strength, innovation, and motion, echoing how Colors Coating Solutions continuously evolves and supports client growth.
The overlapping layers represent the diverse range of solutions provided: automotive, industrial, and wood coatings, all seamlessly connected under one professional platform.
The variation in arc sizes (from smaller to larger curves) symbolizes flexibility and scalability, reflecting the brand’s ability to serve projects of any size, from small workshops to large industrial operations.
Challenges
The biggest challenge was redesigning the logo of a well-known brand in Saudi Arabia, where the existing identity and colors had strong recognition in the market.
Changing such a brand carries significant risk — customer perception, familiarity, and brand trust must be preserved while introducing a stronger and more modern identity.
Convincing the client to move forward with a new direction required:
Strategic positioning
A strong conceptual foundation
Clear brand storytelling
Visual consistency across all touchpoints
Results
Through a powerful symbolic concept and a cohesive brand system, the client confidently approved the transformation.
The new identity achieved:
A stronger corporate presence
A more scalable and flexible visual system
Clear representation of their multi-sector expertise
A modern, professional image aligned with long-term growth
The new icon became the foundation of a complete and consistent visual ecosystem across packaging, vehicles, signage, digital platforms, and print materials — strengthening brand authority in the Saudi market.