Solvait is a forward-thinking technology company delivering smart digital and innovation-driven solutions. The brand operates in a competitive tech landscape where clarity, trust, and differentiation are critical. The company was growing and evolving, but its visual identity no longer reflected its ambition, innovation level, or market positioning.
Company
Amer Atiyah
Timeline
2025
—
5 weeks
Role
Brand Identity Designer
Project overview
This was a complete brand transformation, including:
Logo Redesign
Custom Icon Development
Full Visual Identity System
Packaging Design
Company Profile Design
Corporate Collaterals
The objective was to create a modern, scalable, and distinctive identity that communicates intelligence, structure, and continuous evolution.
The Logo Concept
The icon is built around a circular, flowing structure inspired by connection and continuous motion.
Its expanding curved forms create a unified circular composition, symbolizing:
Innovation in motion
Structured thinking
Integrated solutions
Continuous development
The interwoven layers represent Solvait’s ability to connect multiple technologies and services into one seamless ecosystem.
The circular direction reflects evolution and adaptability, key qualities in a fast-moving digital environment.
The central intersection point symbolizes clarity, precision, and solution-focused strategy, aligning directly with the brand name “Solvait” (Solve + Innovate).
The gradient transition reinforces the idea of digital transformation, growth, and forward momentum.
Challenges
The client was initially hesitant about changing the existing logo.
The previous identity had familiarity, and any redesign carried risk, especially in the tech industry, where brand recognition builds credibility.
The challenge was to:
Create an icon strong enough to justify the shift
Maintain trust while elevating innovation perception
Build a scalable system that works across digital and print
The turning point came when the new icon was presented.
Its structure, symbolism, and modern execution immediately resonated with the client, transforming hesitation into excitement.
Results
The new identity:
Elevated Solvait’s visual presence
Strengthened its positioning as a modern technology brand
Created a flexible system adaptable across packaging, company profile, and digital platforms
Delivered a distinctive icon that became the core brand asset
The client was fully convinced and fascinated by the new direction, confidently approving the rebrand and rolling it out across all brand touchpoints.
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Solvait is a forward-thinking technology company delivering smart digital and innovation-driven solutions. The brand operates in a competitive tech landscape where clarity, trust, and differentiation are critical. The company was growing and evolving, but its visual identity no longer reflected its ambition, innovation level, or market positioning.
Company
Amer Atiyah
Timeline
2025
—
5 weeks
Role
Brand Identity Designer
Project overview
This was a complete brand transformation, including:
Logo Redesign
Custom Icon Development
Full Visual Identity System
Packaging Design
Company Profile Design
Corporate Collaterals
The objective was to create a modern, scalable, and distinctive identity that communicates intelligence, structure, and continuous evolution.
The Logo Concept
The icon is built around a circular, flowing structure inspired by connection and continuous motion.
Its expanding curved forms create a unified circular composition, symbolizing:
Innovation in motion
Structured thinking
Integrated solutions
Continuous development
The interwoven layers represent Solvait’s ability to connect multiple technologies and services into one seamless ecosystem.
The circular direction reflects evolution and adaptability, key qualities in a fast-moving digital environment.
The central intersection point symbolizes clarity, precision, and solution-focused strategy, aligning directly with the brand name “Solvait” (Solve + Innovate).
The gradient transition reinforces the idea of digital transformation, growth, and forward momentum.
Challenges
The client was initially hesitant about changing the existing logo.
The previous identity had familiarity, and any redesign carried risk, especially in the tech industry, where brand recognition builds credibility.
The challenge was to:
Create an icon strong enough to justify the shift
Maintain trust while elevating innovation perception
Build a scalable system that works across digital and print
The turning point came when the new icon was presented.
Its structure, symbolism, and modern execution immediately resonated with the client, transforming hesitation into excitement.
Results
The new identity:
Elevated Solvait’s visual presence
Strengthened its positioning as a modern technology brand
Created a flexible system adaptable across packaging, company profile, and digital platforms
Delivered a distinctive icon that became the core brand asset
The client was fully convinced and fascinated by the new direction, confidently approving the rebrand and rolling it out across all brand touchpoints.