Mako Foods is a Canadian food brand focused on high-quality sauces, seeds, snacks, and specialty foods that celebrate bold flavors and premium ingredients. The client envisioned a brand that would stand out on retail shelves, communicate authenticity, and build trust with food lovers across Canada and beyond.
Company
Komi Sokou
Timeline
2022
—
ongoing
Role
Graphic Designer
Project overview
Mako Foods approached me to develop their entire brand identity from scratch — from the foundational logo to full packaging design across multiple product categories.
The project included:
Logo design
Brand identity system
Packaging for sauces, seeds, snacks, and more
Bottle labels & caps
Boxes and retail packaging
Product typography and color system
Brand asset library
Visual guidelines for consistency
This was a complete creation — not a redesign — and the goal was to give Mako Foods a memorable, premium identity that matched their product quality.
Challenges
Building a brand from zero brings exciting opportunities and significant challenges:
The market has many food brands, so the visual language needed to be distinctive.
Packaging needed to be scalable across different product formats — from bottles to boxes and bags.
The identity had to communicate both deliciousness and trustworthiness.
Retail placement required shelf-impact that could compete with established brands.
Each product line needed its own personality while still feeling cohesive under the main brand.
The key question was:
How do you create a fresh, modern, and premium identity that feels authentic across multiple product types — from sauces to seeds — while ensuring instant recognition on crowded retail shelves?
Results
The identity was built around a custom logo that reflects the spirit of the brand, bold, confident, and flavorful.
Logo
Designed to be simple, modern, and instantly recognizable.
Strong typographic presence with unique letterforms.
Adaptable across tiny labels and large packaging.
Packaging
For every product line, I crafted:
Color-coded themes to differentiate between product categories
(e.g., sauces vs seeds vs snacks)Bottle label systems that combine bold typography with illustrative flavor hints
Box layouts that maximize shelf visibility and storytelling
Hierarchy systems for nutritional info, flavor names, and product descriptions
Consistent use of brand assets so each category feels connected
What started as a small emerging brand has now grown into a long-term creative partnership.
For over three years, Mako Foods has continued to rely on me for all their design needs — from packaging extensions to new product launches and brand materials.
The consistency of the visual identity strengthened their market presence, built stronger brand recognition, and created a cohesive retail experience across all product lines.
The client’s continued trust and ongoing collaboration reflect the success of the brand foundation we built from scratch.
Mako Foods is a Canadian food brand focused on high-quality sauces, seeds, snacks, and specialty foods that celebrate bold flavors and premium ingredients. The client envisioned a brand that would stand out on retail shelves, communicate authenticity, and build trust with food lovers across Canada and beyond.
Company
Komi Sokou
Timeline
2022
—
ongoing
Role
Graphic Designer
Project overview
Mako Foods approached me to develop their entire brand identity from scratch — from the foundational logo to full packaging design across multiple product categories.
The project included:
Logo design
Brand identity system
Packaging for sauces, seeds, snacks, and more
Bottle labels & caps
Boxes and retail packaging
Product typography and color system
Brand asset library
Visual guidelines for consistency
This was a complete creation — not a redesign — and the goal was to give Mako Foods a memorable, premium identity that matched their product quality.
Challenges
Building a brand from zero brings exciting opportunities and significant challenges:
The market has many food brands, so the visual language needed to be distinctive.
Packaging needed to be scalable across different product formats — from bottles to boxes and bags.
The identity had to communicate both deliciousness and trustworthiness.
Retail placement required shelf-impact that could compete with established brands.
Each product line needed its own personality while still feeling cohesive under the main brand.
The key question was:
How do you create a fresh, modern, and premium identity that feels authentic across multiple product types — from sauces to seeds — while ensuring instant recognition on crowded retail shelves?
Results
The identity was built around a custom logo that reflects the spirit of the brand, bold, confident, and flavorful.
Logo
Designed to be simple, modern, and instantly recognizable.
Strong typographic presence with unique letterforms.
Adaptable across tiny labels and large packaging.
Packaging
For every product line, I crafted:
Color-coded themes to differentiate between product categories
(e.g., sauces vs seeds vs snacks)Bottle label systems that combine bold typography with illustrative flavor hints
Box layouts that maximize shelf visibility and storytelling
Hierarchy systems for nutritional info, flavor names, and product descriptions
Consistent use of brand assets so each category feels connected
What started as a small emerging brand has now grown into a long-term creative partnership.
For over three years, Mako Foods has continued to rely on me for all their design needs — from packaging extensions to new product launches and brand materials.
The consistency of the visual identity strengthened their market presence, built stronger brand recognition, and created a cohesive retail experience across all product lines.
The client’s continued trust and ongoing collaboration reflect the success of the brand foundation we built from scratch.